About us

incMagic was founded in 2009, in Cupertino, CA.

We're focused on making QuickBooks better with a suite of compelling add-ons, and we're obsessed with making our products simple and elegant.

incMagic is backed by Silicon Valley angel investors.

Leadership

Roy Goldman, CEO & Co-founder, was most recently Director of Product Management at Intuit. Roy led product management for Intuit Online Payroll and before that drove numerous efforts for QuickBooks, including the UI redesign and database upgrade for QuickBooks 2006. Roy has a PhD in Computer Science from Stanford and a BA in Computer Science from UC Berkeley.

Mike Briseño, CTO & Co-founder, has been leading technical teams for over 10 years. Before founding incMagic, he was the lead developer at facilities management software company SFW. In 1997, Mike co-founded Imagine Radio, the first Internet broadcaster to offer consumers personalized streams of commercial music. Viacom/MTV acquired Imagine Radio in 1999, bringing a 10x return to investors. Mike has a BS in math from UCLA.